Creating the Visual Identity of Art Point Studio
Discovery › Values › Ideas › Construction
The first phase in the process of creating the visual identity was communication. We took the time to talk and discuss all the ideas regarding the concept; briefly, we checked that we were on the same page. Then we pointed out the values that were important to be expressed on the new visual identity and which are defining the studio: freedom, creativity, and exploration in art.
Our goal was to create a new visual identity that match their audience better.
To be: Artistic, Playful, Original and Vibrant.
Big Community of People who 💚 Art
Alternative space meant to give people a new experience in art education
Discovery Phase
Determine the visual direction: stylescapes proposals, mood inspiration
Logo Design
Brand Activation
